As a Digital Marketing Intern for Responsival I was tasked with a case study on a local Pittsburgh brand. I chose Pittsburgh Fashion Week (PGHFW) because I have attended the brand's events in the past and I love the mission to bring fashion to Pittsburgh. The problem I noticed with PGHFW is not many people are aware that Pittsburgh has a fashion week. My goal was to rebrand PGHFW, create brand awareness and create ways to further engage the community and target audience.

I also earned certifications in Advanced Google Analytics, Ahref Academy, and Webflow.  Learned how to conduct website audits and track rankings and SEO/SEM. Worked with link-building for various industry brands and influencers within the niche.