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ELISABETH HALE
Sustainable Fashion Line Concept
I conceptualized a sustainable fashion line for a class project, here are examples of my designs and Advertising Plans Book.
MOOD
BOARD
Created a mood board of inspiration for the brand. Starting to look at natural and earthy tones to promote a feeling of sustainability. Looking for influence from H&M's Textile Recycling Programs.
MAGAZINE COVER
MOCKUP
Created real reused/upcycled clothing and created a photoshoot where I used a model for the cover of a magazine and a flat-lay example.
PRODUCT
ADS
Created upcycled clothing to be an example of "Refive" products. Used these items and photos to create ads for the products.
MOCKUP
Mocked up a brand instagram page.
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