Speak Socially - Duolingo Campaign Advertising Production

Creative Brief

The Speak Socially campaign is challenged with the concept of keeping Duolingo users motivated to do lessons. Speak Socially allows users to complete lessons easily and more frequently by linking their accounts to social media platforms to enable doing lessons while scrolling.

Manifesto

Forming relationships are imperative to the human race, we are social by nature, we share our similarities, our differences, our passions and our experiences. We have the ability to connect with anyone in any part of the world and we won’t let language be the barrier. To stay connected with each other, we share our landmarks, we share our cultures and we share our languages. Language belongs to everyone, young or old. Each and every new word learned will keep us connected. We share our languages so together, we can Speak Socially.

Social Media Ads

Radio Ad

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Video Ad